Discover Your Coaching Niche

You might be wondering to yourself what’s a niche or what’s my niche? Your niche is the area you want to focus on primarily as a coach. If you were an interior designer the niche would be the focal point that inspires all the other design elements. Using this analogy your niche is like a grand fireplace that is the focal point of the room, the objects adorning the mantle are like your coaching packages and the resources and tools you sell. The color palate, fabrics and textures are the way you present yourself online and in graphic design. The furniture and places to sit are how people will interact with you, online, in person, over the phone, etc. Your personality should be present in every bit of the space as you welcome people into your world. Those who resonate with you will want to be frequent guests and clients. To keep the door open, have an online presence that is always welcoming.

Your niche aka the focal point, is something you get to decide. This will be what area you want the core of your coaching to be. When we as life coaches don’t narrow down our niche and try to be everything to everyone we become diluted as a coach and aren’t as easily able to offer potent solutions and guidance. It’s like having your attention in too many places, we can become ineffective, appear scattered, and feel depleted because we end up doing things we aren’t good at or interested in.

To be an effective coach it’s important to know your strengths and areas of expertise. Often the clients we are able to help the most are ones who are going through something we may have overcome ourselves or who have similar passions and desires to our own. 

Think about your own personal turn-around story.

Maybe you were able to adopt a healthy lifestyle and lost 60 lbs, this would make you empathetic to the needs of those struggling with their weight and inspirational because you already got incredible results.

Did you start a successful business in your home and built it up to the point that you lead a completely abundant life? Now maybe you have the desire to share what worked for you with others so they too can get these kinds of results for themselves.

Maybe you never had luck in relationships and you struggled for years until you studied up on the subject and learned to love yourself. Through the work of building your inner confidence and giving yourself what you need maybe you became more attractive to others and found your soulmate. Now you might want to share the do’s and don’ts to dating and relationships.

In each of these examples the success and results speak for themselves and position each potential life coach with a level of credibility that was earned.

Another great way to learn areas you may already be an expert in is to think about what people come to you for advice with. 

If someone is always coming to you for career advice, you might want to think about becoming a career coach. 

If people always asking you parenting advice because you’ve raised some wonderful kids, you might want to be a parenting coach?

If your peers are asking you about trading in the crypto market or stock market because you consistently get great results, then you may want to be a trading coach.

This method to uncovering your niche may seem simple but that’s just because it is. What you are passionate about learning, what you enjoy helping others with and where you have seen the best results are where you want to start coaching others. 

So, what if I am an expert in an area I don’t want to coach in? That’s totally fine. Uncover the areas that do light you up and you feel pulled to instead of areas you might be pushing yourself toward. When we are pulled toward an area of coaching it feels natural, it feels right, and we will be more willing to do the work to be successful there. 

When you uncover that area that interests you, learn as much about it as you can. Follow the experts and stalk their content, not in a creepy way but on social media, books and videos. Learn what they know, see how often they post, what kid of content they create, how they give to others, notice how they make you feel. Take note of all of this and then decide how you want to serve, what you want to give, and then bring your personality into what you are offering and doing. 

Here are some of the top niches for coaches that also happen to be some of the most profitable. Notice if any stand out to you and jot them down to look back on after going through the list.

Top Life Coaching Niches-

Career Coaching:

• Goal setting and achievement

• Career Transition

• Advancement

• Job Search

• Interview Skills

• Team Building

• Strategic Planning

• Executive Coaching

• Growth 

• Product Development

• Retirement

The relationship built between coaches and clients can be a space that promotes insights, skill mastery, connection to inner wisdom, the ability to share needs and create the life you want.

Life Skills Coaching:

• Effective communication

• Self Confidence

• Work/Life Balance

• Time Management

• Assertiveness

• Lifestyle Design

• Personal image

• Financial management 

Thoughts and Mindset Coaching:

• Curing Anxiety

• Happiness

• Law Of Attraction

• Stress Relief

• ADHD

• Grief

• Cultivating Inner Peace

• Mindfulness

Methods and Techniques Coaching:

• Yoga

• NLP

• Reiki

• Hypnotherapy

• Journaling 

• EFT Tapping

• Getting Organized in Home or Office

Health & Fitness Coaching:

• Exercise

• Competitive Sport

Fitness coaches with the ability to life coach become even more valuable to their clients.

• Nutrition

• Plant Based

• Vegetarian

• Vegan

• Specific Diet Type

• Specific Health Problem

• Weight Loss

• Body Building

Performance Coaching:

• Productivity

• Motivation

• Morning and Evening Rituals

• Streamlined for success

• Computer atomization

Spirituality: 

Forming lasting bonds in group environments facilitated by expert coaches can create even deeper levels of accountability. These fun events can create great friendships and deeper levels of connection.

• Strengthening Intuition

• Finding Purpose

• Mid-Life Crisis 

• Meditation

• Inner Peace  

• Religious

Creativity Coaching:

• Writing

• Acting

• Music

• Drawing

• Photography

• Interior Design

• Singing

• Dancing

• Crafts

• Painting

• Specific creative goal aka having a gallery exhibit, singing a set at a local venue

Romantic Relationship Coaching:

• Matchmaker

• Dating 

• LGBTQ+ Relationships

• Marriage 

• Divorce or Loss

• Love Languages

• Better Sex

• Deepening Connection with Partner

Family Coaching:

• Parenting

Relationship coaching can be very rewarding work that brings people closer together.

• Ageing Parents

• Alternative Schooling

• Single Parenting

• Adoption

• Forgiveness and Healing

• Stay-At-Home Parenting

• Long Distance

• Strengthening the Family

• Pet Coaching

Professional Skills Coaching:

• Leadership

• Negotiations

• Product Management

• Communication

• Public Speaking

• Customer Service

• Sales 

• Marketing

• PR

Small Business Coaching:

Business coaches are highly sought after and can help teams and companies become more efficient and effective. Business coaching is one of the fastest growing niches in the coaching industry.

• Starting a Business

• Budget Marketing

• Entrepreneur

• Growing a Business 

• Facebook and Instagram ads coaching

• Creating a Strong Online Presence

Specific Career Coaching:

• Real Estate

• Salon Owner

• Pet Groomer

• House Flipping

• Finance

• Law

• Fortune 500

• Restaurant Owners

• Chef

AND SO MANY MORE!!! 

Within these niches you can also go deeper into one and make it even more specifically tailored to you.

From the life coaching niche list you may have selected a few potential niches and that’s great. Now rate yourself in these four areas if you selected more than one.

Rate each niche on a scale of 1-10

How inspiring is this niche to me? (1-10) 

How much knowledge do I have in this area? (1-10)

How good have my results been in this area? (1-10)

Do I have access to the resources I need to become an expert in this area? (1-10)

Add up the scores and then sit with the top scores for a minute. Take a few breaths and I want you to pick the one that resonates most deeply. Know that this isn’t a forever decision, so don’t put some much pressure on it that it overwhelms you. 

Take a few breaths after choosing your top selections as you dive into your heart to select your niche. Go ahead and do this and then you can finish with this blog….

CONGRATULATIONS! I am sure you selected the perfect niche to get you started on this epic journey into the wondrous and wonderful world of coaching.

Now I want you to dedicate time to creating and sharing content around your niche. 

If you selected organization coaching, I want you to post life hacks to create a clutter free environment, give tips on how to purge things you don’t need, how to best organize your closet, and what to do about that junk drawer.

Share with me on at- Instagram.com/Kaden

If your niche is ADHD coaching, I want you to keep me looking at and engaged in your content -that’s an ADHD joke.. But seriously, I want to know what has helped you, tips and strategies to stay present and on task, how to listen more effectively.

Please share with me here or on social media the niche you selected. I am excited for you.